Technology built to solvereal problems.

I build systems, automation, and digital solutions that combine software, artificial intelligence, and hands-on experience to solve real-world needs.

Explore my work ↓Let's talk →

Professional portrait of Marcelo Pires de Farias

About

Technology builtfrom real problems.

I am a software developer and technology professional with a degree in Information Systems. My experience combines development, management, and work in administrative and operational environments, creating solutions that automate processes, integrate information, and turn needs into working digital products.

Projects

Solutions that movedfrom problem to practice.

A selection of systems, products, and projects that show the range of my work.

HEFESTO
Emergency · Automation · AI
A system applied to 190/193 emergency response and incident recording.
ÓRION
Corporate ecosystem
An integrated set of systems for different organizational areas and processes.
Plataforma Digital da ASSEDUB
Web · CMS · Management
An institutional platform for content, documents, assemblies, and transparency.
Elite FC
Digital product · Software · Data
A football management and simulation application with business rules and structured data.
Oráculo dos Números
AI · Statistics · Data
An experimental project focused on analyzing patterns and trends in data.
API de Tarifas de Energia
API · Public data · Integration
A public API for querying and processing electricity tariffs.
API de Infrações do CTB
API · Data · Services
A public API for looking up traffic violations under the Brazilian Traffic Code.
Soda & Bubbles
Web · Digital product
A commercial web application with a catalog, interactive experiences, and lead capture.

View more projects on GitHub ↗

Expertise

Technology appliedwhere it actually makes a difference.

Systems development
Applications and digital solutions built for specific needs.
Process automation
Flows that reduce manual work, repetition, and wasted time.
Artificial intelligence
AI applied in a practical way to products, processes, and information.
Integrations and APIs
Systems, data, and services working in a connected way.
Digital products
From idea and architecture to implementation and evolution of the solution.

Small Businesses with AI series

From the first conversation with AIto building a complete business.

A practical, progressive series that follows the small-business owner's evolution in using artificial intelligence: first learning how to use the technology, then incorporating it into processes, using information to improve management, and finally applying all of that knowledge to building a business from scratch.

01 Use
02 Transform
03 Manage
04 Create

Volume 1Available

Small Businesses with AI

The Complete System to Sell, Serve, and Work Better

The first volume introduces artificial intelligence in a practical, accessible way for small-business owners. The goal is to show how AI tools can be used day to day to improve sales, customer service, communication, productivity, and organization.

The reader learns to talk more effectively with AI tools, write better prompts, produce content, structure messages, improve customer service, organize tasks, and use the technology as support in real business work.

The starting point of the series.

Central question“How can I use AI in my small business?”

OutcomeBy the end of the volume, the reader will have learned to use artificial intelligence in a practical and deliberate way across everyday business situations.

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Upcoming volumes

Volume 2
Transform Your Small Business with AI
Automate Processes, Reduce Repetitive Tasks, and Gain Efficiency
Processes · Automation · Efficiency
After learning how to use artificial intelligence in the first volume, the reader begins to observe how work actually happens inside the business.
From using AI to automating the work.
Central question“How can I turn my tasks into better, automated processes?”
In development
Volume 3
Manage Your Small Business with AI
Use Data, Indicators, and AI to Make Better Decisions
Management · Data · Decision
After learning to use AI and organize processes, the reader moves to a new level: using technology to understand the business itself.
AI analyzes and helps. The entrepreneur decides.
Central question“How can I better understand what is happening in my business and make better decisions?”
This volume teaches how to organize information about sales, revenue, costs, expenses, customers, products, and services, and turn it into useful management insight.
The reader learns to track indicators, compare periods, spot trends, analyze results, and use artificial intelligence to ask questions of their own data.
- “Which products had a drop in sales?”
- “Which expenses grew the most?”
- “Which product generates the most revenue?”
- “Is there a pattern among customers who stopped buying?”
OutcomeThe reader starts using information, indicators, and analysis to support more grounded decisions.
In development
Volume 4
Create Your Small Business with AI
From Idea to Operation: Build Your Business with AI Support
Idea · Planning · Execution
The final volume brings the whole series together in a guided project.
Central question“How do I apply all of this to build a small business from scratch?”
The reader starts with an idea — or even without a defined idea — and uses artificial intelligence to research opportunities, understand market problems, define customers, analyze competitors, validate proposals, and structure a small business.
This is not just a book about entrepreneurship. It is a guided project.
The reader does not only learn about target audience: they define the audience of their own business. They do not only read about pricing: they start structuring their own prices. They do not only learn about processes: they design the processes of the new business. They do not only learn about promotion: they prepare their own launch strategy.
- · idea
- · audience
- · product or service
- · value proposition
- · prices and costs
- · identity and positioning
- · sales channels
- · digital presence
- · customer service
- · processes
- · automations
- · financial organization
- · indicators
- · promotion plan
- · launch
- · first sales
1. Idea
2. Validation
3. Customer
4. Product
5. Model
6. Price
7. Brand
8. Sales
9. Processes
10. Automation
11. Management
12. Launch
OutcomeThe reader applies the knowledge built across the previous three volumes to plan, structure, and prepare a small business to start operating with the support of artificial intelligence.
In development